About Us & Ethical Trade

Just Jute is a small family brand created by the team behind Baked Earth, based in Harrogate, North Yorkshire. You can learn more about our family business at www.bakedearth.co.uk.

For many years our family business has been supplying handmade terracotta tiles and natural materials to homes across the UK. With Just Jute, we wanted to bring the same passion for natural materials into a collection of handmade jute rugs, jute runners and woven jute storage baskets designed for modern homes.

Our collection focuses on natural jute rugs, hallway jute runners and handmade jute baskets, crafted to bring warmth, texture and timeless style into living rooms, bedrooms, hallways and dining spaces.

Our jute products are crafted from natural fibres by skilled artisans at our family factory in Bangladesh, using traditional techniques passed down through generations.

Because jute is a natural fibre, every rug and basket has its own unique texture and character, making each piece slightly different and beautifully authentic.

We believe in honest materials, simple craftsmanship and products made to be enjoyed in everyday homes.

Why Choose Just Jute

We believe natural materials and traditional craftsmanship create products that bring warmth, texture and character into the home.

Our collection of handmade jute rugs, jute runners and jute storage baskets focuses on simple, honest design using sustainable natural fibres and traditional weaving techniques.

✔ 100% Natural Jute Fibre – Strong, renewable and biodegradable.

✔ Handmade Craftsmanship – Each jute rug and basket is carefully woven by skilled artisans.

✔ Family Business in Harrogate – Created by the team behind Baked Earth, supplying natural materials to homes across the UK for many years.

✔ Direct From Our Family Factory – Working closely with our artisans in Bangladesh allows us to maintain quality while supporting traditional craftsmanship.

✔ Natural Materials for Everyday Homes – Our jute rugs, runners and baskets are designed to complement both modern and traditional interiors.

Ethical Trade

We are committed to supporting traditional craftsmanship and responsible production. By working directly with our family factory in Bangladesh, we are able to maintain close relationships with the artisans who produce our handmade jute rugs, jute runners and woven baskets.

Jute is one of the world’s most sustainable natural fibres. It is renewable, biodegradable and environmentally friendly, making it an ideal material for beautiful natural rugs and home accessories designed to last.

Through fair and responsible production, we aim to support skilled artisans while bringing authentic handmade jute rugs and natural jute home products to homes across the UK.

Just Jute

Handmade Jute Rugs, Runners & Storage Baskets

From the family behind Baked Earth.